DESIGNED BY NEW YORK CUTTING EDGE IN ARABIA

DESIGN IS NOT A DEMOCRACY

Why? Not because we don’t care, but because our design philosophy reflects a set of beliefs and a vision that cannot be compromised. Our daring and bold design are emblems of our ethos: ‘Dare greatly’.

We wear our bold edges on our sleeves in honor of those who dare to drive the world forward. Those who possess the Cadillac spirit do not lose sleep on the opinion of sheep as they spearhead their ways into the future. Our heart is in New York, the land of the artistically brave, inspiring Cadillac to set world standards in design, style, and technology. When the design of New York meets the edge of Arabia, we witness what it really means to drive the world forward.

OFFEND

When people feel offended by a design, it means the design is doing a magnificent job at challenging the status quo. And it is this very challenge that drives change forward.

EDGY

True design pushes the bold line between what is and “what if”. Design brings to life the idea that style should be drawn on the edge of imaginations—pushing the public over their limit.


UNCOMFORTABLE

Design that makes the public feel uncomfortable today will allow them to feel that new standards have been set, tomorrow. Discomfort is what allows people to veer towards brilliance.


CT6

SORRY, NO CURVES

With a completely new but distinctively Cadillac look, the CT6 gives an appearance that will stay with you through its edges. We never cut corners with our designs.

THIS RAMADAN, WE GO THE EXTRA MILE WITH VALUE.

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XT5
TRY ME, SEE IF I CARE

With exceptional presence and long chiseled lines the
XT5 dares to be bolder than all the other crossovers.

THIS RAMADAN, WE GO THE EXTRA MILE WITH VALUE.

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CTS-V
DON’T BLINK YOU MIGHT MISS ME

Designed to make time stand still with every curve,
edge and linethought through out, the CTS-V is the race car
re-designed. But be careful, if you blink, you might miss it.

THIS RAMADAN, WE GO THE EXTRA MILE WITH VALUE.

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ESCALADE
YOU CAN NEVER IGNORE ME

With an imposing presence, dramatic angles and powerful
planes the 2018 Escalade can never be ignored.

THIS RAMADAN, WE GO THE EXTRA MILE WITH VALUE.